|
|
The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
|
|
|
Coherence Controlled Holographic Microscope with the digital optics
Vavřinová, Jana ; Jákl, Petr (referee) ; Dostál, Zbyněk (advisor)
The Digital Micromirror Device (DMD) technology has been developed especially for Digital Light Processing projectors, which allow the image projection. After this succesful implementation, and thanks to the commercial availibility and low initial cost of the DMD chip, a wide range of other applications became possible. Besides, it may be used in microscopy as a spatial light modulator. For example in Coherence-Controlled Holographic Microscope (CCHM) that finds its use especially for imaging and measurement of live-cell dynamic processes. The DMD chip placed in the illumination part of CCHM allows for broadening the application possibilities. Namely it could be different illumination mode experiments or tomographic applications. The master's thesis deals with the optical design of CCHM with digital optics, i. e. DMD chip. The selection of optical elements for CCHM, the experimental verification of the imaging setup and the process of designing the illumination part are described in detail. In the end, the analysis of different designs for illumination setup with the digital optics in object arm is carried out and the results are compared.
|
|
|
Assessment of runoff conditions on flow in the Morava river basin
Holá, Lucie ; Niklová, Věra (referee) ; Uhmannová, Hana (advisor)
The diploma thesis deals with the design of nature close to the flood protection of the city Prostějov at the confluence of the watercourses Romže and Hloučely and the flow Valova (Romže). In canculations there was solved capacity of individual sections and canculation of levels for one-year, five-year and twenty-year flow. For canculations there was used one-dimensional mathematical model HEC-RAS 5.0.3. Determination of roughness of bottom and slopes was based on personal visit. The result of this diploma thesis is evaluation of current state and proposal of a nature close to the flood protection in the individual streams in the city Prostějov. The thesis contains the calculation part and the drawing part documenting the proposed measure.
|
|
|
The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, SWOT analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
|
|
|
Proposal of a Firm Expansion in Retail Sale of Foodstuffs
Škrdlík, Miloš ; MBA, Tomáš Vican, MSc, (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of firm expansion for the company which is exclusively czech retail system of shops of food and convenience stores. The objective of the thesis is an optimization of the strategy in a such way, which will ensure to gain a competitive advantage, perspective and healthy growth of the company in next years. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis analysis of the company is made and on the basis of the analysis there are some possible solutions suggested.
|
|
|
Business and office centre
Novotný, Petr ; Štrba, Michal (referee) ; Pilgr, Milan (advisor)
The aim of this master´s thesis was design and analysis of a steel supporting structure of a building for business and administration purposes in Ostrava. It includes an assessment of the main load-bearing construction elements and the selected connections. The thesis also contains the design documentation of the building and compares two different variants of the steel construction design.
|
|
|
Design of anchor for general aviation aircraft
Buchta, Adam ; Löffelmann, František (referee) ; Sklenář, Filip (advisor)
Aim of my bychelor’s thesis is to, based on existing anchoring instruments from aviation industry and other fields, design an anchoring instrument, that would exceed or improve qualities of existing anchors in some way. Another ralated aim is to understand the working mechanism of such anchoring systems and also work out a procedure of testing of ground anchors.
|
|
|
Strategy of Small Family - Owned Company Development Proposal
Uherková, Andrea ; Petyovská, Lenka (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the development strategy of a small family business. The work is an attempt to propose such changes to be taken to eliminate weaknesses in the company, eliminate threats and streamline the management of the company. To do this, the work uses theoretical knowledge from the individual analysis and uses it to evaluate the current state of the company. The proposed changes are then based on these analysis. The work includes projects in the field of marketing, finance and human resources.
|
|
| |
|
|
Sedimentation reservoir on the stream Kuřimka
Holá, Lucie ; Julínek, Tomáš (referee) ; Uhmannová, Hana (advisor)
The goal of the bachelors work is a proposal of sedimentation tank on Kuřimka in the cadestral area of Moravské Knínice. In calculations there was made capacity of addressed section and calculation of levels for thirty-days water and selected N-year flow. One of the chapters was dedicated to evaluation of vegetative suite. For calculations there was used one-dimensional mathematical model HEC-RAS 4.1. Determination of roughness of bottom and slopes was based on personal visit. The result is determination of capacitive flow, evaluation of current state and proposal of sedimentation tank on the chosen estate. Bachelors work can be a contribution to another sedimentation tank in the area of Brněnská dam.
|
guest ::
